Pho so’n

Pho So’n is an authentic Vietnamese restaurant located in downtown Burlington, Vermont. Pho is a traditional Vietnamese dish consisting of Rice noodles, broth and some form of protein. The logomark is a minimalist interpretation of this dish. In addition to the logo, I created several branding elements for the restaurant: a Vietnamese street food graphic for the front windows, business cards, and gift certificates. The logo was used to created a dimensional storefront sign that was adhered directly to the glass above the front door. You can see me installing these letters in the final slide.